This topic is very complex and entails the knowledge of sourcing, material characteristics, ethical and social aspects of production, responsible running of business, conscious buying and consumer behaviour, caring for purchased products and pre-longing their lifetime, the destiny of damaged or no longer desired (trendy) products and the vision of circular business model. 

We believe that sustainability is rooted in less consumption, which leads to less production, which leads to use of less resources and so a healthier environment. We strongly focus on the nature of materials, brands devotion to sustainability and clean minimal aesthetics. We do not compromise on any of these aspects, because they are equally important for us. We believe that every attempt to make things better and less harmful counts. 


As a responsible retailor we research materials



As a responsible retailor we look for certificates 




As a responsible retailor we review brands' policies and commitments